Overview
The first step in creating your campaign is setting up your targeting. This is where you'll define who you want to reach and what you're promoting. Getting this right is crucial for your campaign's success.
Prerequisites
An active Google Ads account connected to Hero Marketer
At least one product added to your account
A clear idea of what you want to promote
Setting Up Your Campaign Targeting
1. Select Your Product
Choose the product you want to promote from your products list
If you haven't added your product yet, click "Add New Product" first
Make sure the product details are accurate as they'll be used to create your ads
2. Enter Your Main Keyword
Type in the main keyword that best describes what you're promoting
Be specific - for example, use "marketing automation pricing comparison" instead of just "marketing automation"
This keyword will help our AI:
Find related keywords your customers are searching for
Create compelling ad copy
Name your campaign appropriately
3. Choose Your Target Country
Select the country where you want your ads to appear
Consider:
Where your customers are located
Your ability to serve these locations
Local language and cultural factors
4. Set Up Your Landing Page & Links
Enter the webpage URL where you want to send your visitors
Add sitelinks - these are additional links that appear below your ad:
Include 2-6 sitelinks for best results
Use clear, action-oriented text
Each link should lead to a relevant page
Best Practices
Choosing Your Main Keyword
Be specific about what you're offering
Think about how your customers might search
Avoid very broad terms that could waste your budget
Geographic Targeting
Start with your strongest market
Make sure you can effectively serve the location
Consider local competition and market conditions
Landing Pages
Use a page that directly relates to your keyword
Ensure the page loads quickly and works on mobile
Include clear calls to action
Sitelinks
Highlight your most popular pages
Include special offers or featured products
Use clear, benefit-driven text
What's Next?
After completing the targeting setup, you'll move to keyword selection
Our AI will analyze your main keyword and suggest profitable keyword groups
You'll be able to review and refine these suggestions