Overview
The Products section in Hero Marketer helps you maintain accurate information about your products, which is essential for creating targeted ad campaigns. You can manage multiple products, update their details, and refine their market analysis.
Accessing Your Products
Navigate to the Settings page
Click on the "Products" tab
You'll see your product list on the left and detailed information on the right
Adding a New Product
Click the "Add Product" button at the top of the product list
You'll be taken through our product setup flow where you can:
Enter basic product information
Describe your target market
Review AI generated market analysis
Viewing Product Details
Select any product from the list to view its complete information:
Product name and description
Website URL
Last update timestamp
Jobs-to-be-Done analysis
Market positioning insights
Editing Product Information
Select the product you want to edit
Click the "Edit" button in the product details section
You can modify:
Product name
Product description
Website URL
Market analysis points
Click "Save" to apply your changes
Managing Multiple Products
Use the search bar to quickly find specific products
Products are automatically saved as you edit them
Your active product selection persists between sessions
Product Segmentation Strategy
To maximize campaign effectiveness, consider creating separate product entries for different target audiences and use cases. This helps our AI generate more focused ad copy and targeted campaigns.
When to Create Separate Product Entries
Different Target Audiences
Industry verticals (e.g., Healthcare, Finance, E-commerce)
Company sizes (Enterprise, SMB, Startups)
Job roles (CTOs, Marketing Directors, Product Managers)
Geographic regions (US, Europe, APAC)
Product Variations
Different pricing tiers (Basic, Pro, Enterprise)
Feature-specific offerings
Use case variations
Integration-focused versions
Benefits of Segmentation
More targeted ad copy generation
Better keyword suggestions
Improved campaign performance
Clearer value propositions per segment
More accurate Jobs-to-be-Done analysis
Example Segmentation
For HubSpot's marketing platform:
Feature-Based Products
"HubSpot Marketing Hub"
"HubSpot Sales Hub"
"HubSpot Service Hub"
"HubSpot CMS Hub"
Company Size Segments
"HubSpot for Enterprise Marketing Teams"
"HubSpot for Growing SMBs"
"HubSpot for Startups"
Industry Focus
"HubSpot for SaaS Companies"
"HubSpot for E-commerce"
"HubSpot for Professional Services"
Use Case Variations
"HubSpot for Lead Generation"
"HubSpot for Customer Engagement"
"HubSpot for Marketing Automation"
This segmentation allows for highly targeted campaigns that speak directly to specific audience needs and pain points.
Best Practices
Keep product descriptions clear and focused
Create separate product entries for distinct target audiences
Use specific, segment-focused language in descriptions
Include segment-specific pain points and benefits
Regularly review and update your product information
Ensure website URLs are current and accessible
Refine market analysis points based on campaign performance
Monitor which segments perform best and adjust strategy
Need Help?
For questions about product setup, contact our support team
Visit our knowledge base for detailed guides on product optimization
Use the chat widget for immediate assistance