Common Symptoms
Ad copy feels too generic
Low click through rates
Poor conversion rates
Messaging doesn't resonate with specific audiences
The Solution: Product Segmentation
Your ad copy quality can be significantly improved by creating separate product entries for different target audiences. You can easily add new products by following our Managing Products guide - just click the "Add Product" button in your product list and follow the setup flow for each segment. Here's how to approach segmentation:
1. Identify Your Segments
Break down your product into specific entries based on:
Target industries (e.g., SaaS, E-commerce, Healthcare)
Company sizes (Enterprise, SMB, Startups)
Use cases (Lead Generation, Customer Support, Analytics)
Feature sets (Basic, Professional, Enterprise)
2. Create Separate Product Entries
Instead of one generic product entry like "Marketing Software", create specific entries:
"Marketing Software for E-commerce"
"Enterprise Marketing Platform for B2B"
"Marketing Automation for Startups"
3. Benefits of This Approach
More targeted AI-generated ad copy
Better keyword suggestions
Higher relevance scores
Improved campaign performance
Clearer value propositions
Example
If you're selling HubSpot like marketing software:
Instead of: "All in one Marketing Platform"
Create specific entries like:
"Marketing Hub for SaaS Companies"
"Sales Automation for Enterprise Teams"
"Customer Service Platform for E-commerce"
"CMS for Professional Services"
Next Steps
Review your current product entry
Identify your key audience segments
Create new, focused product entries using the "Add Product" button (see our product management guide for step-by-step instructions)
Launch new campaigns with these targeted products
Still Need Help?
Contact our support team for guidance
Schedule a strategy call with our marketing experts
Check our product segmentation guide for more examples