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Adding Product Information

Help our Hero AI understand your product to craft high converting campaigns tailored to your unique value proposition.

John avatar
Written by John
Updated over 2 weeks ago

Overview

The product information step is crucial for enabling our AI to generate effective ad campaigns. By providing detailed information about your product or service, you help our system understand your unique selling points and target audience.

Required Information

Product Name

  • Enter a clear, concise name that instantly communicates your product's purpose

  • Use the exact name that appears in your marketing materials and website

  • Keep it consistent with your branding across all channels

  • Avoid internal codenames or technical versions - use customer-facing names

  • If you have multiple products, focus on the primary offering you want to advertise

Product Description

Provide a detailed description following our proven formula: "[Product name] is a [category] that helps [target audience] achieve [specific outcome]."

Include these essential elements:

  • Key features that directly address customer needs

  • Primary benefits that set you apart from competitors

  • Specific pain points your product eliminates

  • Unique selling propositions with measurable outcomes

  • Current promotions or special offers that add value

Pro Tips:

  • Use metrics and statistics when possible (e.g., "reduces workflow time by 40%")

  • Include social proof elements (e.g., "trusted by Fortune 500 companies")

  • Highlight your most compelling competitive advantages

Real-World Examples

Example 1: Slack

Slack is a digital headquarters platform that helps distributed teams achieve faster collaboration by centralizing all their communications and workflows. With integrations for 2,600+ apps and organized channels, teams typically see 48% fewer meetings and 91% better cross-team collaboration.

Example 2: HubSpot

HubSpot is a CRM platform that helps growing businesses attract, engage, and delight customers by streamlining their entire marketing and sales operations. With its all-in-one approach, companies experience 41% better lead quality and 300% improvement in team productivity.

Example 3: ClickUp

ClickUp is a project management platform that helps teams of all sizes achieve higher productivity by consolidating all their work into one unified workspace. Through customizable views and automation, teams save an average of one day per week per employee.

Website URL

  • Enter your product's primary landing page URL where customers can learn more

  • Ensure the URL is publicly accessible and loads quickly

  • Verify the page content aligns with your product description

  • Check that key features and benefits are prominently displayed

  • Confirm pricing and purchase options are clearly visible

  • Test the URL in incognito mode to ensure no login is required

Best Practices

Writing Effective Descriptions

  1. Be Specific and Measurable

    • Use concrete details with numbers and statistics

    • Include specific features tied to customer outcomes

    • Mention real use cases from your customer base

    • Add industry benchmarks or comparison metrics

    • Reference typical time-to-value periods

  2. Focus on Customer Outcomes

    • Explain specific problems your product solves

    • Highlight measurable improvements (time saved, revenue gained)

    • Describe end results with customer success stories

    • Include ROI metrics when available

    • Address both immediate and long-term benefits

  3. Use Clear, Compelling Language

    • Write at a business professional level

    • Use industry terms your customers use daily

    • Keep sentences focused on one key point

    • Include action words that drive engagement

    • Balance technical accuracy with readability

Validation and Saving

Form Validation

  • Real-time validation checks your input as you type

  • Clear error messages explain exactly what needs to be fixed

  • Product name validation ensures proper length and format

  • Description validation checks for minimum content requirements

  • URL validation confirms:

    • Proper URL format (https://...)

    • Domain accessibility

    • Page response status

    • Content relevance

Saving Progress

  1. Fill in all required fields - you'll see green checkmarks for completed items

  2. Review your entries carefully:

    • Check spelling and grammar

    • Verify all metrics and statistics

    • Ensure consistent messaging with your brand

  3. Click "Save & Continue" when ready to proceed

  4. Your information is automatically saved as you type

  5. You can return to edit later if needed

Next Steps

After saving your product information, our AI begins working immediately. See our AI Analysis guide.

Immediate Actions

  1. AI Analysis Phase

    • Our AI analyzes your product details

    • Identifies key selling points

    • Maps target audience segments

    • Determines optimal marketing angles

  2. Review & Refinement

    • You'll review the AI's understanding

    • Confirm or adjust key points

    • Fine-tune audience targeting

    • Verify competitive positioning

  3. Campaign Preparation

    • AI generates initial ad concepts

    • Matches messaging to audience segments

    • Suggests optimal budget allocation

    • Prepares performance tracking

Once complete, you'll move to the final step of the onboarding process where you can review and refine the AI's analysis of your product.

Tips for Success

  • Be thorough in your product description

  • Include quantifiable benefits when possible

  • Mention your competitive advantages

  • Keep your target audience in mind

  • Update information if your product changes

Need Help?

If you need assistance:

  • Review the example descriptions provided

  • Check our best practices guide

  • Contact our support team

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