Overview
The product information step is crucial for enabling our AI to generate effective ad campaigns. By providing detailed information about your product or service, you help our system understand your unique selling points and target audience.
Required Information
Product Name
Enter a clear, concise name that instantly communicates your product's purpose
Use the exact name that appears in your marketing materials and website
Keep it consistent with your branding across all channels
Avoid internal codenames or technical versions - use customer-facing names
If you have multiple products, focus on the primary offering you want to advertise
Product Description
Provide a detailed description following our proven formula: "[Product name] is a [category] that helps [target audience] achieve [specific outcome]."
Include these essential elements:
Key features that directly address customer needs
Primary benefits that set you apart from competitors
Specific pain points your product eliminates
Unique selling propositions with measurable outcomes
Current promotions or special offers that add value
Pro Tips:
Use metrics and statistics when possible (e.g., "reduces workflow time by 40%")
Include social proof elements (e.g., "trusted by Fortune 500 companies")
Highlight your most compelling competitive advantages
Real-World Examples
Example 1: Slack
Slack is a digital headquarters platform that helps distributed teams achieve faster collaboration by centralizing all their communications and workflows. With integrations for 2,600+ apps and organized channels, teams typically see 48% fewer meetings and 91% better cross-team collaboration.
Example 2: HubSpot
HubSpot is a CRM platform that helps growing businesses attract, engage, and delight customers by streamlining their entire marketing and sales operations. With its all-in-one approach, companies experience 41% better lead quality and 300% improvement in team productivity.
Example 3: ClickUp
ClickUp is a project management platform that helps teams of all sizes achieve higher productivity by consolidating all their work into one unified workspace. Through customizable views and automation, teams save an average of one day per week per employee.
Website URL
Enter your product's primary landing page URL where customers can learn more
Ensure the URL is publicly accessible and loads quickly
Verify the page content aligns with your product description
Check that key features and benefits are prominently displayed
Confirm pricing and purchase options are clearly visible
Test the URL in incognito mode to ensure no login is required
Best Practices
Writing Effective Descriptions
Be Specific and Measurable
Use concrete details with numbers and statistics
Include specific features tied to customer outcomes
Mention real use cases from your customer base
Add industry benchmarks or comparison metrics
Reference typical time-to-value periods
Focus on Customer Outcomes
Explain specific problems your product solves
Highlight measurable improvements (time saved, revenue gained)
Describe end results with customer success stories
Include ROI metrics when available
Address both immediate and long-term benefits
Use Clear, Compelling Language
Write at a business professional level
Use industry terms your customers use daily
Keep sentences focused on one key point
Include action words that drive engagement
Balance technical accuracy with readability
Validation and Saving
Form Validation
Real-time validation checks your input as you type
Clear error messages explain exactly what needs to be fixed
Product name validation ensures proper length and format
Description validation checks for minimum content requirements
URL validation confirms:
Proper URL format (https://...)
Domain accessibility
Page response status
Content relevance
Saving Progress
Fill in all required fields - you'll see green checkmarks for completed items
Review your entries carefully:
Check spelling and grammar
Verify all metrics and statistics
Ensure consistent messaging with your brand
Click "Save & Continue" when ready to proceed
Your information is automatically saved as you type
You can return to edit later if needed
Next Steps
After saving your product information, our AI begins working immediately. See our AI Analysis guide.
Immediate Actions
AI Analysis Phase
Our AI analyzes your product details
Identifies key selling points
Maps target audience segments
Determines optimal marketing angles
Review & Refinement
You'll review the AI's understanding
Confirm or adjust key points
Fine-tune audience targeting
Verify competitive positioning
Campaign Preparation
AI generates initial ad concepts
Matches messaging to audience segments
Suggests optimal budget allocation
Prepares performance tracking
Once complete, you'll move to the final step of the onboarding process where you can review and refine the AI's analysis of your product.
Tips for Success
Be thorough in your product description
Include quantifiable benefits when possible
Mention your competitive advantages
Keep your target audience in mind
Update information if your product changes
Need Help?
If you need assistance:
Review the example descriptions provided
Check our best practices guide
Contact our support team