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Ad Copy Creation Step

Learn how to create and customize AI generated ad copy that converts for your Google Ads campaign.

John avatar
Written by John
Updated over a week ago

Overview

In this step, Hero Marketer uses AI to generate optimized ad copy based on your selected keywords and product information. You can review, edit, and customize the generated copy to match your brand voice.

Ad Copy Structure

Your ad copy is organized into four key sections:

  1. Keyword Headlines (max 30 chars)

    • Headlines that incorporate your target keywords

    • Optimized for relevance and click-through rate

  2. Benefit Headlines (max 30 chars)

    • Headlines that highlight your product's unique value propositions

    • Focus on customer benefits and differentiators

  3. CTA Headlines (max 30 chars)

    • Call-to-action headlines that drive conversions

    • Clear and compelling action statements

  4. Descriptions (max 90 chars)

    • Detailed product descriptions

    • Support your headlines with specific features and benefits

Using the Ad Copy Editor

  1. Generate Fresh Copy

    • Click "Generate Ad Copy" to create new variations

    • AI uses your selected keywords and product information

    • Wait for the generation process to complete

  2. Edit Copy

    • Click on any text to edit inline

    • Character count is displayed while editing

    • Red indicator shows when text exceeds length limit

    • Press Enter or click outside to save changes

  3. Length Validation

    • Headlines: Maximum 30 characters

    • Descriptions: Maximum 90 characters

    • System prevents saving if text exceeds limits

    • Visual indicators show character count status

Best Practices

  1. Keyword Integration

    • Keep primary keywords intact in keyword headlines

    • Ensure natural language flow

    • Avoid keyword stuffing

  2. Value Proposition

    • Focus on unique benefits in benefit headlines

    • Use specific numbers and data when possible

    • Highlight competitive advantages

  3. Call-to-Action

    • Use strong action verbs

    • Create urgency when appropriate

    • Keep CTAs clear and direct

  4. Descriptions

    • Include key features and benefits

    • Use specific, measurable claims

    • Maintain consistent tone with headlines

Next Steps

After finalizing your ad copy:

  1. Review all sections for accuracy

  2. Ensure no length validation errors exist

  3. Click "Next" to proceed with campaign creation

  4. Your campaign will be created with the finalized ad copy

Troubleshooting

  1. Generation Issues

    • Ensure product information is complete

    • Check that keywords are selected

    • Try regenerating if results aren't satisfactory

  2. Editing Problems

    • Clear browser cache if editor isn't responding

    • Ensure text meets length requirements

    • Save changes before navigating away

  3. Validation Errors

    • Review sections marked with red indicators

    • Shorten text to meet character limits

    • Check for extra spaces or line breaks

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