Overview
Hero Marketer streamlines campaign creation by providing smart, B2B SaaS-optimized defaults for campaign settings while giving you the flexibility to customize when needed. This "Sensible Defaults" approach eliminates the traditional complexity of Google Ads setup, letting you launch campaigns faster without sacrificing control.
While the default settings work well for most B2B SaaS campaigns, Advanced Settings gives you additional control when you need it. You can customize the campaign name, adjust bidding strategies, and fine-tune other parameters. And remember, you can always make further adjustments directly in Google Ads after launch.
Accessing Advanced Settings
Navigate to the Create Campaign page
Click the Advanced Settings button in the campaign creation form
The Advanced Settings dialog will appear with configuration options
Available Settings
Campaign Name Customization
Find the Campaign Name field in the Advanced Settings dialog
Enter your preferred campaign name (optional)
If left empty, the system will automatically generate a name using this pattern: Search | [Seed Keyword] | Non Branded | [Country Code]
For example, if your seed keyword is "project management" and country is "US", the generated name would be: Search | Project Management | Non Branded | US
Bidding Strategy Selection
Find the Bidding Strategy dropdown in the Advanced Settings dialog
Choose from available strategies:
Target Spend (Default): Automatically optimizes bids to maximize clicks within your budget
Additional strategies will be available in future updates
Saving Your Settings
After configuring your settings, click Save Settings at the bottom of the dialog
Your settings will be applied to the campaign
You'll return to the campaign creation form with your new settings active
Error Handling
If you encounter any issues:
Check for error messages displayed in red below the input fields
Ensure your campaign name follows these validation rules:
Must be between 1 and 120 characters
Contains only letters, numbers, and basic punctuation
Must be unique within your Google Ads account
If errors persist, click Cancel and try again
Important Notes
Our default settings are carefully chosen based on proven B2B SaaS best practices - you can start with these and optimize later
The auto-generated campaign name structure follows industry best practices for easy organization and reporting
Advanced settings are completely optional - use them when you need more control or have specific requirements
While these settings can't be modified in Hero Marketer after campaign creation, you can always adjust them in Google Ads
Best Practices
Campaign Naming
Use the auto-generated name format when possible as it ensures consistency and includes key targeting information
If using a custom name, maintain a similar structure:
Include the channel (e.g., "Search")
Include the main keyword or theme
Indicate campaign type (e.g., "Branded", "Non Branded")
Include geographic targeting
Example custom name: "Search | Project Management | Enterprise | US-West"
Bidding Strategy
Start with the default Target Spend strategy for new campaigns
Monitor performance for at least 2 weeks before considering strategy changes
Align your strategy with campaign goals:
Target Spend: Best for testing new markets or maximizing reach