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Why doesn't "Last 7 Days" include today's data?

Learn why Hero Marketer's date ranges exclude the current date by default and how to access today's data.

John avatar
Written by John
Updated over a week ago

Overview

When using the date range picker in Hero Marketer, you may notice that selecting "Last 7 Days" doesn't include data from the current date. This is intentional and relates to how Google Ads processes and makes data available.

Why This Happens

  • Google Ads API has a data processing delay of up to 3 hours

  • Current day's data is not live or real-time

  • To ensure accuracy, Hero Marketer defaults to showing complete, processed data

Accessing Today's Data

While the default "Last 7 Days" option excludes today to show only complete data, you can still access today's partial data if needed:

  1. Open the date range picker

  2. Switch to custom date selection

  3. Manually select today's date in your range

Note: Remember that if you include today's date, the data may be incomplete or not yet processed by Google Ads.

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